Senior Project

Refresh is a wellness-focused beverage brand concept developed for my senior capstone project. Aimed at health-conscious, design-savvy consumers, the brand delivers functional hydration through clean ingredients, vibrant packaging, and lifestyle-driven storytelling. The project reflects current trends in wellness and sustainability, offering a bold visual identity and immersive brand experience.

Deliverables included:

  • Full brand identity (logo, color palette, typography system)

  • Aluminum can designs for five unique wellness flavors

  • Packaging box designs for retail presentation

  • Branded merchandise: tote bags, trucker hats, sweatshirts, koozies, and stickers

  • Social media graphics and promotional content concepts

blue design.png
bottle label designs ai-01.jpg
bottle label designs ai-02.jpg
bottle label designs ai-03.jpg
bottle label designs ai-05.jpg
bottle label designs ai-04.jpg
Refresh-ACG.png
refresh-BHR.png
refresh-ECS.png
refresh-GPG.png
refresh-MMR.png
golden peach glow instagram post.png
aloe cucumber social media postpsd.png
elderberry citrus social media post.png
matcha mint social media option 2.png
social media post 1.png
poster for showcase.png
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